Pou Herenga Tai Twin Coast Cycle Trail

Pou Herenga Tai
Twin Coast
Cycle Trail

Business development, marketing, PR

The trail itself is a remarkable asset to the region, travelling through areas that had very little tourism and visitors. It is really encouraging to work with businesses who have set up and grown because of the trail. Working for the Pou Herenga Tai Twin Coast Cycle Trail Trust, alongside, businesses, Marae and community projects. We came in at the initial stages of marketing with very little developed, and worked on the project for 4 years to create a robust marketing platform. Partner liaison was a huge part of this project, with over 50 very different businesses along the trail we needed to incorporate all of them into the marketing.

Domestic and off shore marketing, developed packages for the trail so there was product for customers to easily book.

Marketing

• Created a website -detailing all aspects of this Great Ride, including separate business listings for over 50 partners. • Domestic and off shore marketing, developed packages for the trail so there was product for customers to easily book. • PR – newspapers, television, social media etc. • Photo Shoot and Video of the trail • Hard copy collateral – brochures, maps • Social Media – Facebook, Instagram

Testimonial - Elisabeth Easter, journalist

Website

Twincoastcycletrail.kiwi.nz

This website digitally supports the cycle trail by including features such as fully featured directory listings, mobile friendly, regularly updated and maintained content, video, google interactive maps, downloadable content, quick access to surveys, a members only area and more.
A customer treasure trove of information that is easy to navigate.

Pou Herenga Tai Twin Coast Cycle Trail Website

Behind the scenes – Search Engine Optimization, Administration Updates, Security and Backup services and Training as required.

Photo Shoots

A Picture says a thousand words and a great photo helps sell your product

Creative briefs, organising logistics and operations, working with and directing photographer/videographer, engaging the right “models” for the promotion.

Video

A video can tell a story often better that still images - the trail itself is a journey - the video showed the journey and all 'parts' of it.

Working alongside our videographers to tell the right story fo the client suited to the product - we engage 'talent', write the 'script' and ensure the shoot goes to plan - getting permissions, continuity and any operational infrastructure needed for the film shoot.
Then at the end of the filming we work alongside our videographers to cut the hours of footage to tell the 'right' story! For social media shares, websites, or to send direct to clients.