Create!!
Mike and Lynn Simm have experienced a number of fully serviced cycling tours in New Zealand and abroad, and they wanted to create a similar concept here in Northland.
Mike contacted Blah Blah Marketing and explained his dream for an all inclusive, fully supported, high end, multi day bicycle tour. We worked with Mike and Lynn to develop a new product, pulling on our knowledge of Northland and specifically 'off the beaten track' true Northland Experiences. Hence the name!
Utilising the Twin Coast Cycle Trail and extending further west and further east - with the multi days stay spreading the economic benefit throughout the mid Far North from Russell to the Hokianga.
Basics
Starting from scratch was very satisfying
Staffing – finding the right fit for the companies ethos
• Develop a product that has scope to encourage extended stays in our region
• Name and branding
• Create website
• Professional imagery and video
• Social media and google adwords
• PR with Journalists
• Tripadvisor, google business, brochures, flyers, information packs etc And really the list goes on.
• Marketing strategy and plan
• Qualmark assessment – Silver!
Processes, bookings and sales
We developed systems to enable smooth management of the multi day bookings and complex nature of the product. To ensure the discernable clients were happy throughout the entire process - i.e from the moment they booked to the follow up email they receive having been on a tour.
Steph and Anika handle all incoming emails and ensure they close the sale and hand on to Brita managing all bookings that come in once the client has committed to tour. Northland Experiences go that extra mile at each step and hence this product has amazing reviews and excellent word of mouth, resulting in friends of previous guests travelling with them.
PRODUCT
- Guests are constantly wanting new products – BBM working with Mike and Lynn Simm put their thinking caps on and constantly looking new product
- Always fine tuning product ensuring guests get the best on offer.
- Revisiting rates and product to ensure our suppliers are on top of their game and providing the best possible for the Northland Experiences client.
Marketing and Promotion
- Comprehensive marketing strategy and plan.
- Working with stakeholders and partners to promote this product that spans from Coast to Coast in the mid-far north benefits so many operators along the way.
- Google adwords
- Facebook and Instagram, sponsored and organic advertising campaign.
- A strategic PR campaign encouraging, social media influencers, radio hosts, journalists to enjoy the tour and write/speak about their Northland Experience!
- Electronic, database communication.
- Constantly thinking outside the box to get the word out about this amazing product.
- We pulled on all our knowledge and more!