Regional Collaboration, Marketing & PR

Bay of Islands Far North Escapes

Community collaboration, social media and PR
Blah Blah Marketing volunteered to help co-ordinate a collaboration of tourism businesses in the whole of the Far North.

How It Started

The business associations of the Far North started communicating on a regular basis during Covid, this stemmed from the weekly meetings with the Mayor where all the associations meet The business associations were all wanting to do things to support local, bring back the businesses from lockdown and bring visitors to the Far North. Instead of everyone going off doing their own thing, they decided to work together, and Blah Blah Marketing volunteered to help co-ordinate by setting up zoom meetings, facilitating and taking notes. We created the Facebook page, the Far North Great Roadie competition and the video. It evolved into a very productive group, with a fantastic Facebook page which got over 5000 followers in a couple of weeks .
Facebook Page
Logo
Landing Page
Video

Once we had these tools and all the fantastic products in the Far North we got cracking with a campaign to get the word out there that the Far North have an amazing array of products, accommodation, activities free and paid! , eateries, scenery. The reach of the campaign far exceeded expectations.

PR

One of the key outcomes was to create a promotion that joined the Far North together. The Great Far North Roadie was born. An amazing prize package worth $4990 and is a week-long family adventure in the July school holidays. There were 26 businesses who put into this package, it took a few days to coordinate and develop and we have a waiting list of other businesses who would love to be involved next time!

The page went from ‘go to wo’ in a few short weeks with the launch of The Great far North Roadie campaign (link to the campaign image)  that increased the page likes from a few hundred (local operators) to 5000 + New Zealanders keen to hear about what the Far North have to offer and the opportunity to win the prize 😉 predominantly Facebook organic reach but with our contacts we had Mediaworks, NZME talked about it on their local radio stations, World Travellers and Tourism Industry Aotearoa sent out nationwide electronic newsletters – and the Northern Advocate reported on the amazing collaboration of the 9 Business Associations in the Far North.

Testimonial – Danny Simms Chair Doubtless Bay promotions
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